During 2012, The Cliffs expanded their presence from a single location in Valhalla, NY to a second in long Island City, Queens. They now have the largest indoor rock climbing facility on the East Coast. We worked with the leadership to reshape the branding, define the logo identity guidelines, and add consistency to all marketing collateral.
In addition to refreshing The Cliffs branding and marketing, we came to the rescue and realigned an existing framework of a WordPress presence. CSD helped to restructure the online presence (www.thecliffsclimbing.com) so it was divded into individual sites for the Valhalla and new Long Island City location.