Overview

We worked with BDP International, a rapidly expanding global logistics company, to define and align their HR branding. Following a collaborative brainstorming session with the BDP HR leadership, we presented a few rounds of design options and narrowed down the umbrella brand name to "BDP&Me". Subsequently we defined each of the five sub-brands and developed a naming system that allowed for future expansion. After the naming structure was established CSD designed multiple icon styles and we refined the graphic look of the icon to loosely reflect the BDP International corporate insignia.

Following the launch of their HR initiatives we developed a series of corporate PowerPoint Templates and Letterheads for each HR strategy. See more of our process for developing BDP International's HR identities here. We continue to work with the HR team to develop corporate communications targeted for their internal associate audience.