The goal of the Philadelphia Wings 2014 season was to highlight the team as Philadelphia's most winningest franchise with a total of six national championships. We did this by portraying the players in a larger than life setting showing them playing among the skyscrapers in the Philadelphia skyline. See our process for developing the Philadelphia Wings 2014 visual brand strategy.
Once the season theme and branding is developed, we provide the marketing team with a set of brand guidelines with a file tool kit that allows other vendors (photographer, video production, website, equiptment, etc) to apply the look with consistency. CSD is responsible for the development of all signage, print, promotional items, and any 2D artwork. We're exposed to a unique and diverse range of branding requests, anything from billboards to online banner ads and everything in between. Above are some examples of marketing materials from the 2014 season.
7/11/2014 UPDATE: This was the final season the Wings played in Philadelphia, after being purchased by Mohegan Sun they now play in Connecticut as The New England Black Wolves.