Travelex Currency Exchange rolled out new retail brand guidelines during the spring of 2014. Above are examples of our management of this new branding as applied to advertising and in malls nationwide, airport terminals, and Travelex retail locations nationwide.
Working directly with the North Americas marketing team, we create artwork based on defined strategies using this new global continuity initiative. The examples above include: the national summer-long SIMON Mall advertising campaign, departures terminal ads in Albany Airport, and tram ads in Atlanta. In addition to these advertising examples, we prepare sales tools for the retail associates to explain product offerings. See our process for developing the co-branded MasterCard and Travelex summer advertising campaign.