By attaching a QR code we were able to acheive a really fun interactive mailer. We received a lot of positive feedback from clients, friends, and family who enjoyed "staying warm by the fire."
We had a lot of fun with this concept, creating a faux fireplace scene which would be sized appropriately to accommodate most smartphones. The idea of engaging a user with a QR code scan reward that was more than a 'scan to sign up', 'scan to learn more', or 'scan to follow us' payoff.
Three easy steps; scan, play, and place on the card. This makes it easy for any user to interact with the card, our goal was to make the process both engaging and intuitive for smartphone owners.
Designing a card which was more about the experience was our goal, we refrained from adding any real sales messaging. Instead, we used a looping yule log video which we built the photo realistic fireplace scene around. See some of the social media buzz created by the cards:
QR Code Holiday Card: Design and brand management firm Charlie Scott Design based in South Norwalk, Connecticut ... http://t.co/rWZ6LBGf— Smartphone Codes (@SmartphoneCodes) December 13, 2012
@CharlieSDesign Thanks for the holiday card! I still love mailed cards. Taping it to my office door for everyone to see ...— Heather Fletcher (@HeatherReporter) December 19, 2012
Cool holiday card @CharlieSDesign!!! Gettin' cozy by the digital fire at work. Merry Christmas!— Katie Hudson (@KatieBlaine) December 20, 2012