The goal of this backlit airport terminal advertising campaign was to build foreign currency exchange awareness at Albany Airport. The tier one messaging targets international travelers in the departures terminal and baggage claim.
This Travelex and MasterCard® co-branded advertising campaign ran during the summer travel season in SIMON malls and outlet malls nationwide. Through multiple different ad placements on skybanners, kiosk standees, and pole banners we helped to communicate inbound and outbound marketing messages.
If you live near Burlington Mall, Fashion Centre @ Pentagon City, King of Prussia Mall, Las Vegas Premium Outlets, Northshore Mall, Roosevelt Field Mall, The Westchester, Town Center of Boca Raton, or Waikele Mall keep an eye out for this summer ad campaign!
We worked closely with the business development lead at Cana Point Solutions, a prepaid top-up payment provider, to create a presentation aimed at developing new revenue streams for established big box stores.
Shepard Entertainment is an integrated solution for events, voice-overs, and productions. Bringing together three seperate companies; Nizam Singletary Voice Overs, DJ Diz, and Shepard Entertainment Events we developed one main identiy and a system of sub-brands which was more service focused.
An educated child is a healthy child. Nancy Lessner, an experienced medical nutritionist build awareness of the dangers of eating poorly and simple ways to develop healthy habits. We helped Nancy to market her web video series by creating this custom website to meet the goals of her marketing team.
To build the Cana Point brand from scratch, we focused on creating an identity which would be competitve now in the small but saturated U.S. prepaid top-up market. This contemporary look reflects the ownership's desire to be competitive with existing brands in the short-term.
Before the world became captivated by the 2014 World Cup in Brazil, Travelex tasked us with helping to build U.S. awareness of Brazil travel tips. With a visual and systematic approach CSD was able to create an infogrphic layout that educates travelers about local currency, food & drink, and soccer themed facts.
To support Travelex's increased presence in South America, we worked with the marketing team to develop new signage for the new Panama Tocumen Airport location. All of the marketing materials had a World Cup focus.