Journal - Branding
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08Aug’14
Albany Airport Diorama
Posted by Rob Hyatt in Branding and Displays / Signage
The goal of this backlit airport terminal advertising campaign was to build foreign currency exchange awareness at Albany Airport. The tier one messaging targets international travelers in the departures terminal and baggage claim.
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25Jul’14
Travelex & MasterCard Advertising
Posted by Rob Hyatt in Branding and Re-Branding and Displays / Signage
This Travelex and MasterCard® co-branded advertising campaign ran during the summer travel season in SIMON malls and outlet malls nationwide. Through multiple different ad placements on skybanners, kiosk standees, and pole banners we helped to communicate inbound and outbound marketing messages.
If you live near Burlington Mall, Fashion Centre @ Pentagon City, King of Prussia Mall, Las Vegas Premium Outlets, Northshore Mall, Roosevelt Field Mall, The Westchester, Town Center of Boca Raton, or Waikele Mall keep an eye out for this summer ad campaign!
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18Jul’14
Cana Point Solutions New Business Pitchbook
Posted by Rob Hyatt in Branding and Print Design
We worked closely with the business development lead at Cana Point Solutions, a prepaid top-up payment provider, to create a presentation aimed at developing new revenue streams for established big box stores.
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10Jul’14
Shepard Entertainment is an integrated solution for events, voice-overs, and productions. Bringing together three seperate companies; Nizam Singletary Voice Overs, DJ Diz, and Shepard Entertainment Events we developed one main identiy and a system of sub-brands which was more service focused.
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04Jul’14
Nancy Lessner Healthly Living Coach Website
Posted by Rob Hyatt in Branding and Web Design
An educated child is a healthy child. Nancy Lessner, an experienced medical nutritionist build awareness of the dangers of eating poorly and simple ways to develop healthy habits. We helped Nancy to market her web video series by creating this custom website to meet the goals of her marketing team.
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11Jun’14
To build the Cana Point brand from scratch, we focused on creating an identity which would be competitve now in the small but saturated U.S. prepaid top-up market. This contemporary look reflects the ownership's desire to be competitive with existing brands in the short-term.
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05Jun’14
Travelex Brazil World Cup Marketing Items
Posted by Rob Hyatt in Branding and Print Design and Infographics
Before the world became captivated by the 2014 World Cup in Brazil, Travelex tasked us with helping to build U.S. awareness of Brazil travel tips. With a visual and systematic approach CSD was able to create an infogrphic layout that educates travelers about local currency, food & drink, and soccer themed facts.
To support Travelex's increased presence in South America, we worked with the marketing team to develop new signage for the new Panama Tocumen Airport location. All of the marketing materials had a World Cup focus.
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21May’14
NorthCoast Welcome Brochure
Posted by Rob Hyatt in Branding and Print Design
Designed to accompany all new account paperwork and compliance materials, this tri-fold welcome brochure is intended to give new clients an overview of NorthCoast's investment principles, experience, and company philosophy. See more NorthCoast marketing materials...
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30Apr’14
Travelex Atlanta Train Ads
Posted by Rob Hyatt in Branding and Displays / Signage
Installed in the Atlanta Airport SkyRail, this series of Travelex advertisements are intended to build currency exchange awareness in international depature terminals. View more airport ads...
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28Apr’14
Working with the BDP International HR team, we created a brand identity system which reflected the principles of each HR program. The BDP&Me identity was built using a set of sub brands which contain a common elements, this allows for flexibility in future brand expansion. Learn why building an expandable brand is important...
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05Mar’14
Travelex ARN Booth Banner
Posted by Rob Hyatt in Branding and Displays / Signage
The intent of this tradeshow booth was to highlight the global presence of the Travelex brand at the 2014 Airport Revenue News (ARN) Conference. Take a look behind the scenes...
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24Jan’14
Nancy Lessner is a medical nutritionist and 'your healthy living coach'. We worked with her business developement expert to develop a brand which would be relatable for both kids and parents. Explore our branding process...
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20Dec’13
2014 BBU Holiday Card
Posted by Rob Hyatt in Branding and Print Design
The whole CSD team had fun creating holiday card designs for Bimbo Bakeries USA. These cards were distributed to all 25,000+ associates across all of North America. See more holiday card designs...
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15Dec’13
2014 BBU Corporate Calendar
Posted by Rob Hyatt in Branding and Print Design
A Bimbo Bakeries USA associate favorite, the company calendar is distributed to employees yearly. Every year there is a new theme, this year it was "I am Better Every Day" which reflected the HR initiatives that every associate knows and identifies with. Learn more about the calendar design and process...
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13Nov’13
Philadelphia Wings 2014 Marketing Materials
Posted by Rob Hyatt in Branding and Re-Branding and Print Design
The final Philadelphia Wings season (in the city of brotherly love) was designed to highlight the best player in professional lacrosse; Paul Rabil. Every season we prepare a custom branded look & feel which reflects the specific sales theme, in 2014 the Wings wanted to emphasize they had the best players in the world.
Using the Philadelphia skyline, we made players appear larger than life as they took to the streets and played between towering skyscrapers.
By using the teams tertiary grey color in the skyline and cloudscape, we were able to really make their iconic red/black color scheme stand out. See more marketing materials from the 2014 season...
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23Oct’13
BBU Enactus Recruiting Materials
Posted by Rob Hyatt in Branding and Print Design
To help Bimbo Bakeries USA stand out at career fairs and college recruiting programs, we worked with the communications team to create brochures, promotional materials, and tradeshow displays. One challenge BBU faces is educating candidates about the company, who BBU is, and why they have a competitve corporate environment.
CSD concepted, designed, and produced these custom die-cut folded brochures. See how the custom folds work...
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21Dec'12
Wings 40'x40' Stadium Banner
Posted by Rob Hyatt in Branding and Displays / Signage
During 2013 and 2014 The Philadelphia Wings had the opportunity through Comcast Spectacor to advertise on the i95 facing (east) side of The Wells Fargo Center. The goal of the strategy was to increase brand awareness and drive ticket sales. See more examples of displays we've created for The Philadelphia Wings...
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19Dec’12
CSD QR Code Holiday Card
Posted by Charlie Scott in Branding and Print Design
In a year when creating engaging QR code was still something that was 'in-style', we wanted to design a festive and interactive holiday card to reconnect with our contacts. By scanning the QR code with a smartphone and placing it on this 5" x 7" postcard we're able to acheive an interactive experience for the scanner. See a video of how this works...
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06Mar’12
2012-2013 Polder Housewares Catalog
Posted by Rob Hyatt in Branding and Print Design
Working in conjunction with the Polder Housewares leadership team we created a contemporary product catalog design. We balanced the inclusion with elements from past catalogs with new innovative layouts to create this custom print design solution. See our alternative modern product catalog layouts...
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13Feb’12
Philadelphia Wings Twitter Jersey
Posted by Rob Hyatt in Branding and Custom Apparel
A FIRST IN AMERICAN PROFESSIONAL SPORTS
This award winning design project was a collaborative effort between the Philadelphia Wings marketing team and CSD. We enjoyed the opportuntiy to work on such a highly engaged social media project, following the converage on national sports media outlets, sports blogs, and on Twitter was really exciting. See some of the buzz surrounding the first ever Twitter handle jersey in American sports history...
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11Jun’11
Philadelphia Wings Car Wrap
Posted by Rob Hyatt in Branding and Packaging and Displays/Signage
As part of a video submission contest, Philadelphia Wings fans recorded themselves rapping for a chance to win a full or partial team car wrap. In conjunction with Designer Wraps, CSD designed the artwork for the winners. Customizing the designs for SUVs and sedans, the design was modified to fit the make and model of each winning car. See more of the sports car wraps...
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26Jul’11
Aunt Sassy Sauces Packaging
Posted by Rob Hyatt in Re-Branding and Packaging
In a saturated BBQ sauce packaging market, Aunt Sassy's needed a way to distinguish their bottle on the shelves of grocery stores nationwide. Leveraging the new all natural and gluten free product advantage, we refreshed existing Aunt Sassy's Sauces packaging to give the label a more organic, natural look. See the evolution of the labeling system...
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20Dec’10
Philadelphia Wings Angels Bikini Calendar
Posted by Rob Hyatt in Branding and Print Design
The 2011 Philadelphia Wings Angels Dance Team Calendar theme was 'snow angels,' sponsored by Blue Mountain the photoshoot took place in locations around the ski resort. Working with the talented Contrast Photography team, led by Todd Bauders we art directed the photo compositions to work within the established calendar framework. Learn more about the calendar design and see behind the scenes photos...
