With the HR recruiting and communications teams at Bimbo Bakeries USA, we created the ‘Be The Best’ brand as an external marketing identity to target new hires. Once we’d created the logo, the next step was to design marketing materials that reflected the new look and feel.
Tasked with creating a printed piece that was new and innovative, we concepted the idea of a folded brochure that opens into a hexagon shape. The 6 triangle panels unfold to reveal information about the company, its mission, and careers.
In addition to the folded hexagon brochure, we designed a flat version for easy reference and square tri-fold brochure that contained specific information necessary for an Enactus event.