Journal
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28Apr’14
We were tasked with creating an illustrative, image-based logo for ‘Nancy Lessner Your Healthy Living Coach.’ The client wanted a look that wasn’t flashy or loud but that had natural/healthy elements.
The client provided us with a few photos of Nancy for reference and our team had fun sharpening our digital illustration skills and creating 3 identities. The final logo contains elements from two of the first round illustrations; below you’ll see how we combined the two looks to create the final brand identity.
The goal for this logo, an abstract illustration of Nancy Lessner, was to find a successful way to attract two different audiences; parents and children. Parents want to see something trust worthy, and interesting, and children want something bright and fun that will catch their eye. We feel this logo achieves a look that works for the dual audience.
