Journal
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08Aug’14
Travelex Albany Airport Diorama
Posted by Rob Hyatt in Branding and Displays / Signage
The backlit advertisement is being featured in the departures terminal of Albany International Airport; the goal was to capture the attention of outbound travelers in the departures terminal. Using Euro based imagery and a call-to-action with directional info, these signs inform viewers that obtaining foreign currency could be done right in their terminal while waiting for a flight.
The arrivals version targets passengers in baggage claim who may still have leftover currency from their trip or who have just arrived and need to exchange foreign currency for USD. An image of “leftover” euros is used because most passengers in this specific terminal are arriving from European destinations.